Zafin + Standard Chartered

Case study: micro-segments to drive loyalty and profitability

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Get the free Standard Chartered case study

Download this case study to learn more about how Standard Chartered was able to optimize fee revenue, identify new revenue opportunities, and improve product profitability. More specifically, Standard Chartered was able to:

    1. Differentiate from competitors with client-centric pricing
    2. Set up redemption options for conversion to air miles, cash back and segment- based rewards, fee waivers, point top-ups, and multi-level point expiration
    3. Accounting and GL updates managed by month-end output files
    4. Manage deposits and deposit fluctuations more efficiently
    5. Plug revenue leakage

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  • Grow your revenue
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